Why to Verify Email Lists: Free and Paid Email Verification Tools and Services

If you bought email lists or extracted emails from google, facebook, yellow pages or anywhere else and now you are planning to launch your email marketing campaign then just stop and verify email lists. Read this article to learn more about email verification. It is the main focus of every email marketer that his emails go into the recipient’s inbox and get maximum email open rate but in fact this is a little bit technical and need to have some knowledge about why emails go into spam or never get delivered. If you know the reasons you can avoid it.

Why emails do not reach recipient’s inbox?

Let me briefly explain the reasons why emails do not reach the recipient’s inbox. The most common reason is that the emails are not valid, do not exist or have some errors. Sometimes emails are valid but they are blocked by antispam which consider your message as spam and ultimately send your email message to spam folder. There are many other reasons why emails go into spam which we will discuss in details later in another article.

Why to verify your email lists?

Many emails when extracted are not valid, that is why it is very important that you filter out the valid emails or buy only verified email lists and send your message to only the valid emails. If you send emails to unverified emails then most of your emails get bounced.

If you start email marketing straight away without verifying these emails, there are huge chances that most of your email messages will land in user’s spam folder and a large number of emails will never reach the desired recipient. This is because 20 to 30% emails get bad in one year for one reason or another. Some website domains expires and user don’t renew it or change the domain or email name. Sometimes employees leave the company so his/her email is deleted. There are many other reasons due to which many emails get invalid each month and they must be removed from the list.

What if you do not verify email lists?

If you did not verify emails before sending then many of your emails will land in recipient’s spam folder or never get delivered. If you keep sending then your IP address may be blacklisted and your server may be treated as spammer which will cause all your future emails to be known as spam. In short, all your costs and time spent on email extraction and marketing will be wasted.

How to verify your email lists for free with 60% to 70% accuracy?

There are many online email verification services which offer free services for a limited number of emails, for example Never Bounce offers to verify only 1000 emails, Mailgun, Zero Bounce and many others offer 100 to 1000 email verification for free. If you have a small email list then these free services are perfect for you. In case you have a large email list and you have a reasonable budget for email verification then these paid services are also great for you.

But if you have no budget and you can spare time to verify your emails by yourself then use this free tool “Super Email Verifier“, it is a free and open source desktop software, it allows you to verify unlimited emails with 60 to 70% accuracy. This software use your Internet connection, ip address and ports.

Before you can start verifying your emails be sure to check a couple of things; your port 25 is enabled, your ip address is not blacklisted. If your port 25 is disabled by your Internet service provider then enable the software port 25. One more thing to remember, your email list should be in csv format and email column should start with title “email”.

Now you are ready to start the process, you can verify up to 50,000 emails in one go moreover you can open multiple windows with multiple email lists. You can also set the verification speed but don’t set more than 30 threads otherwise your ip address can get blacklisted.

There is an option to use proxy, this way you can use multiple remote servers ip’s and you don’t have to worry about the ip blacklist. If you want to know more about this amazing free tool then write in comments and I will try to reply as soon as possible.

Verify your email lists with more than 90% accuracy

Now you know the importance of email verification. it is very important to reduce the bounce rate to as low as possible. The more the emails are verified the lesser is the bounce rate. Maximum email delivery rate comes with accurate email lists. There are many email verification services and desktop software which verifies emails very efficiently and accurately. If you are a seasoned email marketer then you must have good software in hand or you must subscribe to some email verification services.

If you are willing to pay for premium email verification services because you need more than 90% accuracy then you should use any of these paid services:

• Never Bounce
• Mailgun
• Zero Bounce

If you have time to verify emails by yourself then the following desktop software are good for you:

• Atomic Mail Verifier
• Email Verifier 7
• No Bounce Email List Cleaner

If you have any suggestions or questions, you can ask in comments and I will try to reply as soon as possible

Thank you for reading.